Fragrance house

andrewcharles

Andrew Charles is an American lifestyle brand built around music and fashion. Andy Hilfiger launched it in 2011 in partnership with his brother Tommy Hilfiger, with Steven Tyler and Chelsea Tyler associated with the launch. Its early public identity focused on rock-and-roll-inspired clothing: Steven Tyler’s style informed the men’s line, while Chelsea Tyler served as an ambassador for the women’s side. Hilfiger’s background in music and fashion shaped the concept, and the red-star guitar-pick logo linked the brand to his earlier music work. Its current presentation continues to frame the label through rock, denim, stage-to-street clothing, and music. A women’s fragrance under the Andrew Charles name is listed as launched in 2007 and classified as floral-fruity.