Fragrance house

Anecdote

Anecdote is a fragrance line launched by Belcam Inc. in October 2019. Its creative premise connects scent with memory, imagery, and emotion, translating remembered experiences into fragrances shaped around scenes such as a carnival day, a summer romance, a relaxed weekend, a Cuban evening, and a night out. The original collection comprised five eau de toilettes—Carnival Day, Summer Fling, Weekend Vibe, Havana Lounge, and After Hours—and was designed for anyone to wear regardless of gender. In 2020, Anecdote’s Relax and Recharge collection was presented as a self-care-oriented development, following a process that began with an anecdote, translated it into a feeling, and then developed an olfactory expression. The line sits within Belcam’s broader fragrance and personal-care business.