Fragrance house

Anfasic Dokhoon

Anfasic Dokhoon was founded in Dubai in 2005 by Mohamed Hilal and Olimpia through an Italo-Emirati partnership; its name refers to “breathing incense.” Their collaboration followed Olimpia’s encounter with Hilal’s Hind Al Oud creations in 2003, and they shaped the brand around Arabian incense and the idea of “Shay.” The brand’s identity combines Arabian fragrance heritage and incense rituals with contemporary presentation, centering on burning scents rather than perfume alone. Its first store opened at Mercato Mall in April 2007. Anfasic Dokhoon operates under the Mohamed Hilal Group as one of its retail fragrance brands. A defining fragrance example is Shay Oud, built around frankincense, honey, and agarwood.