Fragrance house

Anima Aromatics

Anima Aromatics is a German fragrance brand whose earliest documented fragrance release dates to 2022. Developed in collaboration with German presenter and content creator Lola Weippert, the brand incorporates her input into the development of each perfume; she is described publicly as its ambassador and idea generator. Its first publicly reported perfume was Power, launched in May 2022 in collaboration with Weippert. The brand’s public identity combines traditional perfumery with holistic well-being and emotion-focused fragrance concepts, and its perfumes contain essential oils intended to have beneficial emotional effects. Its documented fragrance styles include floral, fruity and oriental styles. Anima Aromatics is publicly listed with Lifestyle Distribution GmbH as its parent company. Lifestyle Distribution operates within the CURA COSMETICS GROUP, whose business foundations were established in 2011 under founder Roland Kohl, with perfumer Pierre Bourdon contributing to its fragrance expertise.