Fragrance house

Anine Bing

Launched in 2012 by Anine and Nicolai Bing shortly after their move from Denmark to Southern California, ANINE BING began in the couple’s Silver Lake garage. Its founding concept combined Scandinavian simplicity with American energy, focusing on timeless wardrobe essentials and statement pieces for women. Today, the fashion house articulates an identity centered on individuality, creativity, confidence, and women’s empowerment through simple, bold dressing. Rock-and-roll has remained a stated creative influence, reflecting Anine Bing’s view of fashion and music as complementary practices. In May 2024, she released the studio album Therapy after a 14-year break from music, publicly reconnecting her music practice with the fashion brand’s creative world. Savage Rose was the brand’s first fragrance, and Anine Bing has identified it as her signature scent, saying it captured her style.