Fragrance house

Anna Paghera

Anna Paghera’s public identity combines green design, interior design, and fragrance collections rooted in a family background of five generations connected with nature. At the end of the 1970s, Anna Paghera joined Paghera, the landscape-architecture company founded a few years earlier by her brother Gianfranco, and developed work spanning interior design, garden design, and nature-inspired fragrances. From 1995 to 2008, she served as the company’s art director and copywriter, creating a new brand image while also working on interior-design and special-fitting projects. Her fragrance concept draws on olfactory memories of plants, trees, flowers, and seasonal garden cycles, using scent to shape ambience and emotional experience. The earliest documented fragrance milestone is her first home-fragrance line for Roveri & Aura, distributed in Italy and abroad until the beginning of the 1990s. Soul’s Potions, described as her first fragrance line, comprised eight nature-inspired fragrances for home and personal use, including Rosso di Cipro and Azzurro d’Ibla. Her fragrance work also reached hospitality through Green Therapy, created with Priorthai & Purebliss, and fragrance customization for hotels and other hospitality properties.