Fragrance house

Annindriya

Annindriya is an Amsterdam niche perfume house whose scent-business roots reach back to 2007, when Dutch chemist Tanja Deurloo began creating custom fragrances for businesses. In 2009, Deurloo founded Perfume Lounge in Amsterdam, described as the first Dutch haute perfumery. Annindriya publicly launched in Amsterdam on April 18, 2024, with five initial creations. Deurloo is the brand’s founder, chemist, and perfume designer, bringing together experience in chemistry, fragrance, skincare, and retail. The house builds its creative identity around collaboration, giving emerging and established perfumers a platform for individual olfactory visions. Its fragrance history includes Orris Soyeux, developed as a retake of Cuir Soyeux, a limited edition made for Perfume Lounge’s tenth anniversary that sold out within a few weeks.