Fragrance house

Annucci

Anucci was founded by Michael Khemlani in 1987, with its first fragrance launching in 1989. The brand began as a fragrance business and later expanded into luxury goods and fashion, including a diamond-encrusted Motorola mobile phone created in 2001. In 2002, it released Goal by Anucci in connection with the World Cup and announced a UNICEF partnership involving charitable donations from part of the proceeds. Since April 2023, Anucci has been owned by NU Scents Trading Inc. Its first fragrance, Anucci For Men, was later presented as Anucci Original; the original bottle and packaging were inspired by golf, and the official site currently features Anucci Original.