Fragrance house

Anthony Logistics

Anthony Logistics for Men was launched by Anthony Sosnick in 2000 to address an unmet need in men’s skincare, with the brand’s own history framing its creation around products for men’s specific skin and grooming needs. By 2016, the original men’s skincare business had expanded into Anthony Brands, a group of skincare labels aimed at men and women; a contemporaneous account also described its evolution into a broader unisex lifestyle destination encompassing Anthony, Shaveworks, Action, and Emily & Tony. The brand’s current identity centers on straightforward, benefits-driven formulas for men’s face, shave, and body routines, combining natural ingredients with technology. Its ownership record includes a 2017 sale of the Anthony skincare line from SFLD Investments to Anthony Brands, followed by a sale from Anthony Brands and Steve Deutsch to Anthony Skin and Solomon Silberstein, which SFLD learned of in January 2020. In fragrance, Anthony 1 is identified as the brand’s first fine fragrance and is included in its One Kit.