Fragrance house

Antinomie

Created in Paris in 2022, Antinomie builds its identity around contradiction and duality, presenting perfume as a way to express different selves at different moments. Its positioning combines the perceived quality of niche perfumery with the accessibility of mainstream fragrance, while its concept is non-gendered. In 2022, the brand offered two French-made fragrance lines of five perfumes each and promoted an online olfactory diagnostic based on personality and the wearer’s current moment. LaPetiteGrosse developed Antinomie’s brand story, bottle, packaging, art direction and digital expression, and created the Opulence de collection with contrasting names and a more excessive visual direction. In 2024, Antinomie announced its first boutique in Paris’s Saint-Germain-des-Prés, presenting the brand as an immersive visual and olfactory experience. In June 2025, it launched Soleil Mouillé, a unisex fragrance signed by perfumer Pierre Guéros, as a further exploration of paradox and changing emotional moments.