Fragrance house

Anucci

Founded by Michael Khemlani in 1987, Anucci is described as an American brand despite its Italian-style presentation. It entered fragrance in 1989 with a scent originally named Anucci, now presented as Anucci Original or Anucci For Men. The brand extended its identity into luxury goods and fashion under the phrase “Liquid Fashion.” In 2001, Anucci created a diamond-encrusted mobile phone with Motorola. For the 2002 World Cup, it released Goal by Anucci and announced a UNICEF partnership under which a portion of proceeds was donated. Anucci Original is the brand’s defining fragrance example: its first scent used golf-themed bottle and packaging, and the official website presents it as Anucci’s signature scent. As of April 2023, NU Scents Trading Inc. owned the brand and later that year filed the ANUCCI trademark for fragrances.