Fragrance house

Apple Blossom

Apple Blossom is a fragrance brand whose earlier history is tied to Helena Rubinstein’s cosmetics business, which began with her first salon in Australia in 1902 and expanded internationally through New Zealand, London, Paris, and New York. Apple Blossom was among the perfumes added to the business in 1938, placing it within Rubinstein’s pre-war expansion into perfumes and scented beauty products. The range was bought by Kent Cosmetics in 1988 and is now sold under Kent Cosmetics Limited, whose business includes perfume and cosmetics wholesale. Kent Cosmetics currently presents itself as the brand owner. Apple Blossom is the brand’s defining fragrance example: the floral range is identified as Kent Cosmetics’ best seller and has held that position since the 1988 acquisition.