Fragrance house

Appointment With Future

Appointment With Future, or AWF, is a fragrance brand introduced in a December 2020 retailer communication as conceived in Los Angeles. Its creative identity looks beyond conventional perfume concepts, giving the wearer a role in shaping the fragrance experience, and uses the tagline “Be psychedelic.” A current retailer presentation describes AWF as an evolving collection with no fixed past or present and a future-oriented identity. Fragrantica’s directory identifies the brand as Italian and lists two fragrances in its encyclopedia. One documented release is A+, a unisex fragrance launched in the 2020s.