Fragrance house

Aqua di Sorrento

Aqua di Sorrento was presented by Diamond International in July 2022 as a fragrance concept inspired by Sorrento’s sea, lemon groves, coastal landscapes and Italian identity. The brand is associated with Diamond International, the perfume and fragrance division of the So.Di.Co Group, a family-founded business established in 1992; Diamond International’s history records fragrance creation since 2016. Its visual identity draws on Mediterranean colors, coastal scenery, Italian cultural imagery and Made in Italy design, including Vietri-style ceramic decoration. The fragrance collection follows a Mediterranean citrus and aromatic direction. Partenope combines citrus, floral and woody elements in a composition inspired by Sorrento, while Posillipo presents an aromatic Mediterranean expression with bergamot, ginger and black pepper. In November 2024, Diamond International launched a multichannel television and digital campaign centered on the Sorrento coast, created with Pixel Art.