Fragrance house

Arabiyat Sugar

Arabiyat Sugar is a United Arab Emirates fragrance brand launched in 2025 as part of the My Perfumes group and introduced at Beauty World Middle East that year. Within the group’s portfolio, it has a separate identity centered on gourmand fragrances inspired by desserts, creamy lattes, and other sweet treats, rather than the parent house’s Oriental and French positioning. Its collection is organized around sweet-food themes such as macarons, chocolate, ice cream, sweet drinks, pastries, and cakes. The initial launch included a three-fragrance macaron sub-collection composed by perfumers working with Givaudan and Technicoflor, including Vanilla Cream Macaron and Berries Cream Macaron. Reference listings identify The House Of My Perfumes as the brand’s parent company and record 15 fragrances, all released in 2025.