Fragrance house

Arcadia

Arcadia is a UAE-born niche perfumery founded by Amna Al Habtoor. Its story developed from Al Habtoor’s earlier work in her family’s automotive business and her subsequent training in perfumery; she founded Mash Concepts in 2014 before bringing Arcadia to life. The brand’s creative purpose is to turn scents into memories and relive memories through them, with nostalgia as a central theme. Presented as genderless and intended for everyone, Arcadia combines contemporary design with elements of UAE fragrance tradition. Its Edition 2 collection, The Dark Series, launched in May 2018 and sold out within three months. In 2019, Arcadia relaunched its product range and website with revised packaging, including UAE-made pouches from recycled materials. Infinity began as a wedding fragrance created for Al Habtoor’s guests before becoming a special-edition Arcadia scent.