Fragrance house

Areej Al Ameerat

Areej Al Ameerat was founded in the United Arab Emirates in 1999 by Ali Al Mulla, an Emirati perfumer and businessman, as a luxury perfume house shaped by Emirati culture and heritage. Its identity brings Arab and Emirati heritage together with contemporary perfumery, craftsmanship, and luxury presentation; its debut fragrance line, launched in 2001, combined traditional Emirati ingredients with contemporary perfumery. In 2010, the house introduced packaging inspired by royal artifacts and Arabian design motifs. In 2021, its creative development paired heritage ingredients with advanced fragrance technology while reinterpreting established fragrances for a modern audience. In 2024, it refreshed its identity through stronger digital storytelling and curated brand experiences centered on Emirati luxury and authenticity. Owned and managed by Ali Al Mulla Group, Areej Al Ameerat is an Arabic perfumery whose collection architecture includes Royal, Jewels, Oud, Mubakhar, Blends, Syoufi, and Pure Dahn Al Oud. Oud is its clearest defining fragrance family and is described as the starting point of its fragrance journey.