Fragrance house

Ariana Grande

Ariana Grande Fragrances launched its debut prestige fragrance, Ari by Ariana Grande, globally in fall 2015 in partnership with LUXE Brands, which operates the fragrance site and business. The brand invites fans into Grande’s world through a personality shaped by confidence, playfulness, and sexiness. Cloud, introduced in 2018, won the 2019 Fragrance Foundation award for Women’s Popular; following Cloud Pink’s 2023 launch, the Cloud franchise became the brand’s number-one-selling fragrance collection. Cloud remains the brand’s clearest signature fragrance, within an olfactory identity that moves among sweet, gourmand, fruity, and floral styles. In August 2024, the brand introduced LOVENOTES, its first multi-fragrance collection, with separate fragrances and a visual campaign focused on romantic love, platonic love, and self-love. In June 2026, Cloud Aurora extended the Cloud collection, created by Clement Gavarry, who also created Cloud and Cloud Pink.