Fragrance house

ÄRIÂZ

ÄRIÂZ is a United States-based fragrance brand founded in 2025 and born in Texas. Its origins draw on more than 25 years of industry expertise, two years of research and development, and two decades of experience in Arabian fragrance. The brand centers its identity on oil-based fragrance with alcohol-free, phthalate-free, and cruelty-free positioning. Fragrance layering is part of its concept, with the brand directed toward Gen Z and Gen Alpha and a stated purpose of creating identity, confidence, and clean beauty for a younger generation. Its recorded fragrances were launched in 2025.