Fragrance house

Aristocrazy

Founded in 2010 as an extension of the Suárez family’s jewelry legacy, Aristocrazy was created to bring fashion-oriented design and a more accessible, informal luxury-shopping experience into jewelry. It belongs to the family-owned Grupo Suárez and combines jewelry tradition with design, authenticity, evolution, transformation, transgression, and freedom. Juan Suárez materially shaped its creative direction by identifying a space between design costume jewelry and accessible fine jewelry and recruiting young creators rather than relying solely on conventional jewelry designers. Aristocrazy’s debut jewelry collection, Savage, introduced a snake motif that became a house symbol after customers elevated it to that status. The brand entered perfumery in 2019 through an agreement with Puig, beginning with Intuitive, Wonder, and Brave, with Brilliant added later. In September 2025, Aristocrazy agreed with Farlabo to develop, produce, and distribute its fragrances internationally. The collaboration’s first collection, The Energy Collection, launched on October 27, 2025, drawing on the energy of gemstones and the brand’s jewelry codes in both its fragrance concept and packaging.