Fragrance house

Armaf

Armaf is a fragrance brand within Sterling Perfumes, the company launched in 1998 under the Fakhruddin family. Sterling’s corporate timeline places Armaf’s launch in 2010, describing it as a French-fragrance collection centered on style and sophistication. Its public identity combines modern French fragrance design with bold, expressive confidence. Armaf’s creative work has included collaborations with perfumer Christian Provenzano and with Saoud AlKaabi. The Club de Nuit family is the brand’s clearest identified fragrance signature: Club de Nuit Intense Man is described as a flagship, and it won Consumer Fragrance of the Year at the 2022 Beautyworld Middle East Awards, while Club de Nuit Sillage won Breakout Star Product of the Year in fragrance that year.