Fragrance house

Arnué

Arnué is a Vietnamese artisanal fragrance house founded in 2024 that debuted as a niche fragrance brand in 2026. Its name draws on “Nue,” meaning naked, and its identity centers on the art of skin scent: fragrances intended to melt into the skin and evoke personal memories. Arnué emerged from an interest in sustainable beauty and the nuances of skin, with an emphasis on honest human individuality rather than flawlessness. Its first collection, Les Couleurs, translates color into six emotional shades of the self. Art director and chief perfumer Sy Truong directly crafts the house’s products and defines its olfactory style. He was also the perfumer of Molotov Cocktail by Sylhouette, winner of the 2024 Artisan category at the Art and Olfaction Awards.