Fragrance house

Aroub

Founded in 2021, Aroub is a Saudi fragrance brand intended to represent Saudi taste, drawing inspiration from the heart and warmth of the country’s deserts. It specializes in the art of perfume-making, with fragrances made in Saudi Arabia and presented through a modern identity retaining a pure Arab character. That identity extends to Aroub’s visual language, which combines Arabic and English lettering to express its Arab character in a contemporary format. Aroub is among Nice One’s exclusive brands, distributed exclusively by the company and registered in its name. Across its fragrance and design language, Aroub presents a specifically Saudi interpretation of modern Arab perfumery.