Fragrance house

Art de Parfum

Art de Parfum was founded by Ruta Degutyte in 2015, and its line launched in May 2016. Born and incorporated in London after roughly three years of research into raw materials, perfumers, and production, the brand followed Degutyte’s earlier career in marketing and consulting, including work for corporate brands. It presents itself as an independent, ethical fragrance brand with a contemporary French-sophistication identity. Its creative philosophy combines authenticity, experimentation, and emotional impact with clean, environmentally conscious, and ethical fragrance-making. Degutyte is the brand’s founder and creative force, developing fragrance concepts and ingredient suggestions in collaboration with a French perfumer in southern France. Among its documented fragrance milestones, Encore Une Fois won the 2019 Best New Premium Fragrance award and the Attracta Beauty Award for Best Fragrance. Presented as the brand’s sixth fragrance, it was a limited edition inspired by Degutyte’s personal South Pacific and ocean-related experiences. In 2020, Le Joker won the Pure Beauty Award for Best New Niche Fragrance.