Fragrance house

Arthur Ford

Arthur Ford began as a Durban-based family business in 2013 and built its early growth through an agent-based selling model, enabling independent agents to resell its products beyond conventional retail. Operating through AF Brands Pty Ltd in South Africa, the brand now extends beyond perfume into body care, skin care, and health products while continuing to place fragrance at the heart of its offering. Its fragrances are handcrafted in South Africa and presented across six named scent families: floral, oriental, woody, fresh, aromatic, and citrus. In an October–December 2025 agent publication, Arthur Ford announced an Essentials Eau de Toilette range positioned alongside its Superior perfumes, adding a new tier to its fragrance selection.