Fragrance house

Asabi

Asabi emerged from a collaboration among internationally diverse creatives, avant-gardists, fragrance enthusiasts, and an unnamed master perfumer. Its founding concept was a fragrance that would be neither East nor West nor specifically feminine or masculine, serving as an olfactory link between cultures. The name is presented as Arabic for “energetic” and “impulsive,” alongside the brand’s stated DNA, “Asabi – One World, one Fragrance.” By January 2021, Asabi was described as a four-part niche collection after Nº 4 and Nº 5 appeared in mid-December 2020. Today, the brand presents intense, unisex fragrances centered on character, depth, and a fusion of Orient and Europe. Its homepage labels L’Omertà its “Signature Scent,” describing a composition that combines marine freshness and citrus with iris, amber, and sandalwood.