Fragrance house

ASAD

ASAD is a fragrance released by Lattafa Perfumes in 2021, rather than an independently documented fragrance house. It belongs to an Emirati, family-run business founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal as a UAE initiative inspired by Arabian heritage. Lattafa’s creative identity combines that heritage with contemporary fragrance design, treating fragrance as cultural expression. ASAD is presented as an amber fragrance for men, with a composition centered on black pepper, pineapple, tobacco, coffee, iris, patchouli, vanilla, amber, dry woods, benzoin, and labdanum.