Fragrance house

ashleybenson

ASH by Ashley Benson launched on November 15, 2022 as Ashley Benson’s eponymous fragrance brand and first solo business venture. Its origin dates to a 2019 visit to a fragrance merchant in a Marrakech bazaar, where Benson and the merchant created seven scents during an extended sampling session. The launch development reworked those Moroccan scents over 21 months and more than 60 rounds of product testing before the debut range was released: East 12th, inspired by New York City’s East Village, and The Eighth, inspired by Paris’s eighth arrondissement. The brand’s creative identity connects fragrance with places, people, sounds, tastes, and memory. Both debut fragrances were introduced as vegan, cruelty-free, and genderless.