Fragrance house

ASMR Fragrances

Leslie Courtois founded Leslie Courtois Design in 2017 as a perfume-bottle design practice, before developing her own fragrance line. The ASMR Fragrances idea emerged from Courtois’s wish that ASMR videos could also convey smell; she and her husband, Cyrille, developed the concept with perfumer Marie Duchêne. After several months of formulation, the brand began in March 2022 with seven fragrances. Its creative identity centers on wearable recreations of familiar smells linked to memories, emotions, and relaxation. Each fragrance is paired with a matching binaural video, inviting users to listen through headphones while smelling the perfume. The brand presents its fragrances as unisex and links its view that smell is not gendered to freedom of identity. Chocolate Crush was added in 2024 after the seven fragrances listed as 2022 releases.