Fragrance house

Assala

Assala, most consistently identified as Assala Prime, is a Moroccan fragrance brand that debuted in 2024 with an initial collection of eight fragrances. The brand is identified with PC Design SARL, whose fragrance business began in 1995 with the launch of CUBA Perfumes and later expanded into affordable, luxury, and niche fragrances. Within that portfolio, Assala Prime is presented as an oriental niche selection. Its fragrance-development process uses essences sourced from France, with development and a personal finishing touch in Morocco.