Fragrance house

Assala Prime

Assala Prime is a Moroccan luxury-perfumery brand whose parent company is PC Design SARL. A relatively new label, it recorded its first fragrance release in 2024, with releases documented through 2026. Its range is organized as an oriental niche fragrance selection across named groupings including Freeze, X, Sun, Sehr, Assala, Nasma, and Malik. The X collection gives the brand’s offering a darker olfactory register, drawing on oud, woods, leather, tobacco, and smoke accords.