Fragrance house

Astral

Astral is a Turkish niche perfume house founded by Yusuf Yürek, whose longstanding interest in perfume led him to establish the house; Astral Exclusive dates to 2023. Its creative identity treats fragrance as a vehicle for memory and storytelling, drawing on childhood floral memories, travel, and encounters with different cultures, while Yürek serves as Creative Director. The house develops its creations with experienced perfumers and frames them around natural and premium essences, concentrated compositions, and story-led fragrance design. Three fragrances associated with Astral are recorded as launches from 2024.