Fragrance house

Atheeri

Atheeri is a fragrance from the house of Lattafa, the UAE fragrance business founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal and described as a third-generation family-run company. Lattafa’s fragrance identity combines Oriental and Western traditions, with oud identified as a major focus. Introduced in spring 2025, Atheeri takes its name from the Arabic word الأثيري, associated with the meanings delicate, heavenly, and otherworldly. Its launch concept follows the bee as a symbol of nature and transformation, tracing a path from petals to nectar, while its floral-gourmand composition centers on passionflower and dewdrop, with orchid and jasmine at the heart and vanilla and amberwood in the base.