Fragrance house

Athena Club

Athena Club was established in New York in spring 2017 by Maria Markina and Allie Griswold after they left McKinsey & Company. It began as a direct-to-consumer period-care business centered on tampon subscriptions, then relaunched in 2019 across grooming, wellness, and period care as a subscription-based personal-care platform. Today, the brand presents Maria Markina, now Maria Desmarais, and Charles Desmarais as its co-founders, and identifies as a New York-based self-care and body-care brand spanning fragrance, shaving, and deodorant through its DreamState concept. In 2025, the founders also launched House of Atlas, a separate men’s-grooming sister brand financed by Athena Club Holdings. Athena Club’s fragrance offering is built around scent-layering body care rather than a single fine-fragrance perfume, with Hair & Body Mist and body lotion identified as leading formats. Golden Vanilla and Love Letter are labeled bestsellers across multiple body-care and fragrance formats.