Fragrance house

Athoor al Alam

Athoor al Alam is a United Arab Emirates–associated fragrance brand documented since 2013. It operates under Fragrance World Trading LLC, within the wider fragrance enterprise founded by Poland Moosa Haji in Deira, Dubai. Fragrance World’s history describes a shift during the 2000s and 2010s toward perfume exports and branded fragrance lines, a context in which Athoor al Alam developed. The brand’s identity combines Arabic perfumery traditions with French-style freshness. In 2023, Fragrance World described Athoor al Alam as an approximately 60-SKU label in its multi-brand portfolio.