Fragrance house
ATon
ATon Perfumes was created by Anton Gerasimov, whose perfume journey began with a collaboration with his brother Adam. Their first collaborative fragrance, MANLY, was released through Areej Le Doré in 2021. After MANLY’s sales enabled Gerasimov to create his own brand, ATon Perfumes was established in 2022. Its initial independent collection comprised PaTchouli Lave, The BrighT LighTs, and Roxbury. The brand’s creative identity brings together reinterpretations of traditional perfumery, rare natural ingredients, handcraft, and a balance between modern innovation and ancient tradition. Gerasimov is ATon’s principal perfumer and creative figure, with the brand operating under his vision. By spring 2026, ATon had added the floral releases Carnalis and Jasmine Sanctum. MANLY, Gerasimov’s first fragrance, directly financed the creation of ATon through its sales.
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