Fragrance house

Attache-Moi

Attache-Moi is a fragrance collection within ICONOFLY, a multidisciplinary platform founded by art historian, publisher, and fragrance designer Olivia Bransbourg. Its concept began in 2009, when Bransbourg was preparing an ICONOfly magazine issue about bracelets and imagined a scent expressing the bracelet’s message. Christine Nagel and Benoist Lapouza composed the fragrance, while Serge Mansau designed its bracelet-shaped bottle. The first presentation took place at Le Bon Marché in Paris in 2009, alongside a month-long exhibition and an initial limited edition of eight gold-leaf-covered glass flask-bracelets; a more accessible version was then developed at the store’s request. After Bransbourg moved to the United States, Barneys New York contacted her about launching the fragrance there, and it later appeared on the retailer’s niche-perfumery bestseller list. The original Attache-Moi is the collection’s defining fragrance. Subsequent projects connected perfume with contemporary art, including It Was a Time That Was a Time, created with Shezad Dawood in 2015, and ICI & LA, presented in 2017 as part of an olfactory installation. Attache-Moi is currently one of four fragrance collections housed by ICONOFLY.