Fragrance house

Atyaab

Launched in 2016, Atyaab is one of two fragrance brands introduced by Khadlaj Perfumes. Its story is connected to Khadlaj’s United Arab Emirates fragrance house, established in January 1997 by Mohamed Iqbal Abdul Sattar. The house’s fragrance identity brings Arabic and French perfumery into dialogue, with oud, rose, musk, and concentrated perfume traditions informing its broader direction; Atyaab is also described through a combination of traditional Oriental perfumery and modern innovation. Khadlaj’s founder and master perfumer is credited with creating house fragrances including Hareem Al Sultan, Bukhoor Al Bahaar, and the Oud Pure and Musk Pure ranges. Within Atyaab’s offering is a concentrated perfume-oil range that includes Anabia Red.