Fragrance house

AURA Beauty

AURA Beauty was founded in October 2024 by Brazilian actress, influencer, and entrepreneur Jade Picon. Introduced publicly in September 2024, the brand began selling products the following month as a digital-native body-care business built around fragranced products and an identity of radiance, self-love, confidence, and intentional self-care. Its creative world uses a mythology-inspired framework of goddesses, with names including Afrodite, Aurora, Hera, Venus, Athena, and Diana. At launch, the concept centered on three exclusive fragrances developed with Givaudan; at its first anniversary in September 2025, AURA Beauty expanded from body splashes into its first Eau de Toilette, AURA EDT, also developed with Givaudan. Afrodite Secret Garden is the brand’s most clearly documented defining fragrance: it went viral, won the 2025 Glamour Beauty Award for best body splash, and remained its best-selling product at the time of the report.