Fragrance house

Auraa

Auraa is publicly presented as Auraa Desire by Rasasi, a United Arab Emirates fragrance brand placed within Rasasi’s store architecture and associated with Rasasi Imtiyaz Group. Its earliest documented editions date to 2023, with further editions recorded through 2025. The brand is organized around collections including Future, Untamed, Celestia, Classique, Euphoria, Regal, and Spiral Treasure. Its offerings are positioned as unisex extrait de parfums, spanning oriental, woody, floral, amber, oud, and musky styles. The available record presents Auraa as a recent, collection-led fragrance identity rather than a long-established historical house.