Fragrance house

Auraa Desire

Auraa Desire is a fragrance brand based in the United Arab Emirates, with public reference coverage dating its earliest known edition to 2023. Its fragrances were initially sold under Savia Exclusive, including Orchidee, before the later Rasasi branding. The brand’s creative identity is organized around thematic collections such as Celestia, Future, Euphoria, Classiq, Untamed, Spiral, and Regal, with an olfactory positioning that combines Middle Eastern perfumery craftsmanship and contemporary global aesthetics. In October 2025, Auraa Desire transitioned under Rasasi Imtiyaz Group and adopted the public identity Auraa Desire by Rasasi. The current Rasasi-linked storefront continues to use that name.