Fragrance house

Aurona

Aurona is a fragrance brand in the Nice One portfolio, built around the idea that scent enhances a person’s aura, reflects their persona, and conveys individual stories. It is associated with Nice One Beauty Digital Marketing Company, a Saudi beauty and personal-care e-commerce company established in 2017, and is documented as a Saudi-registered trademark in the company’s intellectual-property portfolio; Aurona’s place in the portfolio reflects Nice One’s own-brand model, which began with its first Nice One brand in 2019.