Fragrance house

Aus Liebe zum Duft

Founded in 2000, Aus Liebe zum Duft originated in Georg R. Wuchsa’s jeweller’s shop in Bruchsal, Germany, where niche fragrance collections were first presented alongside jewellery. Wuchsa established the business from a personal passion for fragrance, developing it from a small venture into a professional online operation. Its focus was making exclusive niche fragrances accessible online while curating work from independent perfumers and international fragrance houses rather than concentrating on mass-market perfume. The Duft-Tagebuch blog became an important part of the brand’s identity as a meeting place for fragrance enthusiasts, linking perfume with design, film, fashion and music. In 2016, Aus Liebe zum Duft formed an alliance with Austrian perfumery company Nägele & Strubell. Wuchsa withdrew from day-to-day management in 2020, divested his company shares and left at the end of February 2021. Today, PWV Online GmbH operates Aus Liebe zum Duft as a subsidiary of Vienna-based PWV Parfümeriewarenvertriebs GmbH.