Fragrance house

Avant

Founded in Old Street, London, in 2016, Avant combines naturally derived ingredients with scientific techniques and frames skincare as something to share, with an emphasis on inclusivity and gender equality. Its operating company, Atypic Skincare Ltd, is an active private limited company incorporated on 16 March 2016, with perfume and cosmetics among its registered business activities. Fragrance extends this skincare identity: Avant calls it the fifth element and the final step in its beauty regimen. That idea is expressed through the Fifth Element collection, whose gender-neutral perfumes are linked to Earth, Air, Fire, and Water. Quintessence is presented as Avant’s emblematic fragrance-to-share, designed to express inclusive-beauty principles without being bound to the wearer’s gender; it is also recorded as the brand’s first scent, launched in 2018.