Fragrance house

Aveo

Aveo is Müller’s private-label quality brand for personal care, with products spanning body, hair, hand and bath care, as well as medical care and lines for children and men. Its background lies in Müller’s retail business, founded by Erwin Müller on 15 March 1953 as a men’s hairdressing salon in Unterfahlheim near Ulm. The business moved into beauty retail with a 1966 Ulm-Braunland branch offering perfumery, cosmetics and drugstore sales; its drugstore and perfumery departments were established in 1968. In November 2023, Aveo products entered Müller’s zerooo reusable-packaging system, with six products—including hand soap, body lotion and bath products—introduced in reusable glass bottles.