Fragrance house

Avere la Barba

Avere la Barba began in Italy in 2013, when Michele Lorenzin developed homemade beard-care products in response to the lack of Italian-made options for the emerging barber-shop sector. Initially sold mainly through barber shops and some pharmacies, the brand revised its positioning in 2021, opened its e-commerce channel, and introduced more essential, eco-oriented packaging designed by Lorenzin of LUMI srls. Its identity combines grooming functionality with style and care, alongside natural ingredients and innovative formulas. The brand is presented within the LUMI business, identified on its official site as LUMI srls, while its fragrance direction is associated with a creative identity spanning communication, art, cosmetics, and fragrances. In 2023, Avere la Barba launched Profumo di Te, an oriental, spicy fragrance evoking historic Venetian tobacco shops and canals.