Fragrance house

Avery

Founded in London in 2010 on Celso Fadelli’s initiative, Avery Perfume Gallery began in a former flower-shop lease on Avery Row, the source of its name. Conceived as Intertrade Group’s retail concept by Fadelli and Cristiano Seganfreddo, it joined fragrance with art, design, and an immersive discovery environment, presenting perfume creators and collections alongside art objects. Its own fragrance project opened with the five-fragrance AVERY Signature Collection, whose compositions were developed from the letters of the brand name and informed by customer note-testing at the Avery Row shop. In February 2018, the seven-fragrance Bronze Collection was presented as an expansion beyond the original Signature series.