Fragrance house

Aviator

Aviator traces its watchmaking origins to 2000, while the F-Series launched in 2007. Its identity draws on aviation, vintage cockpit instruments, travel, exploration, precision, and movement across borders. Watches entered travel retail in 2006 through Stuart McGuire’s Scorpio Worldwide, and in 2018 the F-Series extended its aviation-inspired design language into connected products with the Smart Technique line. In 2024, Aviator introduced a fragrance collection, carrying themes of freedom, movement, discovery, travel, and aviation into a new category. In 2025, Nobilis Group announced an exclusive D-A-CH distribution partnership for the fragrances, in conjunction with UK-based global master licensee CRM, with a launch planned for October that year.