Fragrance house

Axis

Founded in Paris in 1998, Axis is a French fragrance brand created with an accessibility-focused mission and offering perfumes for men and women. It initially specialized in masculine fragrances before expanding into feminine Eau de Parfum, while retaining the elegance and refinement associated with its creations. In 2022, Arnaud acquired the brand and subsequently partnered with Juliette; following the ownership change, Axis shifted its creative direction toward more contemporary fragrances aligned with current trends while retaining its French identity. Today, its website identifies Beauty Perfume Paris as the site owner, and the brand presents itself through French-made perfumery, Paris-based heritage, modern design, and men’s and women’s fragrance lines. In its fragrance portfolio, the Caviar family is identified as an iconic range, with Axis Black Caviar recorded as a best-seller.