Fragrance house

Ayat Perfumes

Ayat Perfumes identifies 2021 as its founding year, connecting the brand’s origin with the birth of the founder’s daughter, Ayat. The founders had already marketed oriental perfumes imported from the United Arab Emirates through e-commerce platforms since 2017 before developing Ayat as their own brand. Its fragrances are made in the UAE and created and designed in Dubai. The brand’s identity emphasizes accessible oriental-style fragrance while linking each creation to family history, ethical commitments, and emotional storytelling. Among its fragrance work, Moments had reached 50,000 people and ranks among Ayat Perfumes’ most successful creations.